For the first four years, the site generated revenue without making a profit for Peckham, but did not incur any costs, so Peckham's role was mostly passive. In 2003, Peckham paid more attention to the site after a news article revealed that United Kingdom (UK) high court judges had used Urban Dictionary to assist them in a case involving two (the judges unsuccessfully attempted to comprehend slang language that the rappers used).
According to Peckham in 2011, the site first displayed advertising around 2004. Peckham explained that connect companies to Urban Dictionary.
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